Shanty Suits. Sapeurs.

There are strict rules of dress for Sapeurs: three colors are the maximum for an outfit and the status of style is increased by accessories, such as cigars, pipes, ties, glasses, and walking sticks.

SAPE -  the religion of style.

Sharpen up with a Sharpie.

So. Decided to go and do the sensible thing. Buy myself a notepad and a Sharpies marker. It was now time to unleash my thoughts and ideas onto paper. I didn’t want to get to ahead of myself and chose to focus on the branding itself. No design - yet. Tempting as it is to start drawing aesthetically pleasing sketches of garments, I refrained and started making note of the core meanings and foundations of what I wanted this brand to be about. More importantly who it was for.

You may be wondering, if your following this and give a shit. Why no name? Like with a baby (not that I have one..) you name it once it is ‘born’ and it’s exactly what I plan to do with this. Nothing to limit it; making for a freeform process to create an identity that is not anchored by anything from the beginning. 

After spending the time forming a basic framework of brand image, I couldn’t resist and spent some time drawing out detailing that I plan to use in the range, before I had forgot them.

This was done all whilst taking in the newly printed fifth-issue of Jocks and Nerds. For those of you unfamiliar, it’s a devilishly good free quarterly style publication. For readers interested in proper style it’s history and culture surrounding such things.